Understanding the job


Presented by Phoenix Lectures with Clayton Christensen

This video delves into the concept of understanding the "job a customer hires a product or service to do”. It explores how businesses can identify and satisfy the core needs and problems their customers face, thereby creating more relevant and successful offerings. We love this video with Clayton Christensen because it shows in a very understandable way why it is so difficult to truly understand the ‘problem’ you are trying to solve.